Logoworks
December 30, 2008 by David
Filed under All Reviews, Logoworks
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Logoworks was founded in 2001 and has grown to over 100 employees located in American Fork, Utah. They employ more than 40 in-house designers and also hire out work to freelance designers from around the globe. They’ve served over 45,000 individuals and corporations, including subsidiaries of Microsoft, Sea World, Disney and much more, making them one of the largest logo design companies in the world. In May of 2007, Logoworks was purchased by Hewlett-Packard (HP).
Logoworks was formed due to their founder’s frustration with trying to find a quality logo design at a reasonable price. From that vision, his company has expanded to include the following design products:
- Logo Design - Logoworks‘ bread and butter, they’ve been offering logo design packages since 2001.
- Business Card Design - Whether you just want business card design or an entire Stationery Design Package, Logoworks offers custom-designed, professional business cards at affordable prices.
- Stationery Design - If your business needs logo design as well as business card, letterhead and envelope designs, Logoworks’ Stationery Packages offer the complete package.
- Websites Design - For companies who are looking to move their business online or are simply looking to revive their online presence, Logoworks offers custom website design packages.
- Brochure Design - Logoworks also offers custom brochure designs that can include custom photos and copywriting.
- Promo Products - One of the ways that Logoworks surpasses the competition is the availability of promotional products, including t-shirts, coffee mugs, pens, golf balls and more.
Depending on the package that you choose, your logo design, business card design, etc., comes with a certain number of revision rounds, during which you’ll be able to make any suggestions or changes to your logo design.
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Kathy Hines on Fri, 27th Mar 2009 5:47 am
I like LogoWorks. They try hard and they offer a full range of customer services. After dealing with them, though, I am left unsatisfied with the final design, even after an innumerable amount of changes.
Price. I would peg them around the mid to high end of internet logo services. The package I got at the time (10 samples from 5 designers with unlimited revisions) cost around $700. I found it fair when I first signed up with them, although I felt a little foolish after seeing how cheap other services were offering logo designs.
Quality. Here is where I had the problem. The level of skill in their design is actually very high - they obviously have talented workers on board. My problem is that none of the initial concepts I received really captured the essence of what I was looking for. I tried requesting a couple more concepts (and they were nice enough to give it), but the overall result still wasn’t satisfactory.
I eventually decided to make the best of a bad situation and chose the one design that looked closest to what I had in mind. Still hoping I can get as close to my own idea as I can, I made a long list of requests for the designer to do. I can’t really say anything bad about them - they tried to give me what I wanted. The final design actually looked very professional, which made it a pretty good logo, despite not being exactly what I originally hoped to get.
Service. The service was great. There were some instances of miscommunication but they do go out of their way (well, they did for me) to accommodate requests and I appreciate that.
H.J. Oberlender on Mon, 30th Mar 2009 2:11 pm
I run a one-person business. With no marketing team to speak of, people’s reaction to my website and my logo pretty much define how they perceive my offerings.
That’s how my mindset was when I first started searching for a company to design my logo. I literally read through each service’s website, trying to see if they share the same views. Of all the sales copies I read from different design businesses, LogoWorks was the first I saw that seemed to get that, incorporating the whole idea into their complete pitch. That was the very reason I signed up with them.
LogoWorks isn’t the cheapest (truth be told, I find them pretty expensive) but the quality is definitely up there. I believe the designs they turn out (both based on personal experience and looking at their display gallery) stand toe-to-toe with those of many $4,000 logo design agencies.
There’s no doubt in my mind that the final logo they created for me encapsulates the essence of my business. The professional quality and depth of thought that went into it impresses me to no end. If there is any complaint on my part, it’s that my designer took his sweet time to perform revisions, with some requests taking almost a week to complete. I’d rather wait two weeks for a kick-ass logo, though, than have a lousy one in three days, so it was all good.